Importance of Customer Survey in Business Growth

3 Ways Customer Surveys Can Improve Your Business

Today it is very easy for business owners to reach out to their prospective or existing customers through an online customer survey. These business surveys allow the company to interact with the market directly.  Customer surveys can help you gauge how to retain existing customers and also find ways on how to attract new ones. 

A Customer survey is a valuable tool for achieving product innovation, making an important business decision and understanding customer pain points. 

Let’s understand a few benefits of customer survey and how it can grow your business: 

1. The survey can help you customize your product

• Conduct a personalized survey for your customers and employees to ask about your product & get feedback.
• Ask your customers to rate your product on a scale of 1-10. This technique is also called Net Promoter Score (NPS).
• Whenever your customer buys any product from your website, send them a survey based on the product which will help you to understand their reaction and behaviour.
• Customer survey data can tell you about the new trends in the market.
• A survey can help you identify how much your customers are willing to pay if there is a demand for a particular product.

2. The survey can help you customize your service

• You should always analyze the data and use that to improve your business strategies.
• If you notice that your customers are having the same problem again and again it means your service is not addressing the issue, perhaps it is the time to take possible action to improve your customer service. A survey for customer satisfaction will help you address the issue.
• Use negative feedback as a learning and growth opportunity to improve your services.
• Try to make the Customer survey short and simple to follow.
• Survey needs to be prompt and personal if you want to grow your business.
• The most critical lesson you can take from a survey for customer satisfaction is that there is always a scope of improvement in your product and service.
• Show your customers that you are taking their opinions seriously and are making some important business decisions based on them. Make them their opinion is important for your company.

3. The survey can help you understand your customer beyond just business

• In the end, our customers are more than a name on the screen.
• You should always focus on the pain points of your customers beyond just business to improve the survey for customer satisfaction.
• Start collecting their birthdays, anniversaries, family details, etc. to touch them emotionally.
• Send them offers and discount coupons on their special day to make them feel important; this will also lead to more sales and revenue generation for the company.
• The best Customer survey includes open-ended questions, scaled questions and the combination of yes/no question.
• Send a thank-you note or good health mail regularly to make them feel that you care for them. This practice will keep them interested enough to come back again for the purchase.
• Write blogs on tips and tricks on the best use of your product based on customized needs which you have gathered through survey for customer satisfaction.

A Survey for customer satisfaction is more than just collecting the data and improving your product. It also creates a sense of involvement and importance in your potential customers. You want your customers to know that their opinion is important and matters to the company.

Here are the top 4 reasons you must be in touch with your customers regularly:-

1. Show them that you respect- Asking for their valuable opinion shows them that you respect what they say. A customer that feels respected and important will stay with you for the long run.
2. Measure their loyalty- Analyze the existing customer data to know their loyalty towards your company or product.
3. Identify new opportunities- With the help of regular customer surveys; one can identify their need and problem which will lead you to delve on a new opportunity to solve that problem.
4. Learn more about your customer- By understanding their needs, personal feelings and what they want, you can directly get to know how they think and feel. 

Customer survey boosts the overall brand awareness amongst your target group and strengthens your brand image in their mind. Try to customize the look and feel of the survey according to your audience. Select different colors and font for unique customer experience. However, the outcome should be one- valuable insights that can help you garner a high score on customer satisfaction.

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How To Write A Business Proposal

create a winning business proposal

A Business proposal bridges the gap between you and a potential client. The proposal consists of key project details, summary and other key objectives about your business. It outlines the value proposition of your business and the primary purpose is to persuade the client to do business with you.

A solid business proposal increases your chances to win a new business. It is a definitive sales record, and answers all the concerns your client has. There can be tons of ways and approaches to write a proposal; from the content to the designing, each piece of a triumphant business proposal requires keen arranging and advancement.

Before crafting the perfect Business proposal, it is important to understand whom are you writing this proposal for, and hence it needs a little preparation.

Preparation

The arrangement stage represents the moment of truth for your business proposal. It guarantees that the proposal doesn't simply say what your identity is, it recognizes why you are the best choice to serve the customer.

Think about these inquiries before writing a business proposal: 

• What do they do?
• Who is the decision-maker?
• What are their primary concerns?
• What support or assets do they currently have?
• Which arrangement would give the best worth?

Here are a few points you need to know before writing an effective Business proposal:-

1. Start with the title

Your business proposal should begin with a cover sheet, which ought to incorporate your name, the name of your organization, the name of the individual to whom you're presenting your proposition and the date submitted.

• Make sure you include your name, contact information, logo, your company name, date, and details of the client you are submitting the business proposal to.
• You should be very clear on the points “Prepared by” and “Prepared for”.

2. Cover letter/Introduction

• The introductory letter is all about the presentation, mission, and vision of your organization.
• Start with a small company introduction, a concise background of your organization, and a short passage of what makes your business better and unique than the rest.
• Highlight the accreditations, awards, and achievements of your company in the introductory letter.
• Make sure your introductory letter is clear and ought to urge your customers to pose the inquiry.
• Try to clarify the fundamental belief of your organization.

3. Table of contents

Contingent upon to what extent your proposal is, a chapter by chapter list is a pleasant touch. Incorporate it after your cover sheet or title page, and before you dispatch it into any details. In case you're conveying it as a PDF, include grapple interfaces/anchor link down to each segment, so it's easy to get to specific point and area. If you are sending an electronic proposal, make sure you are creating a clickable table.

• The table of content depends on how long your proposal is?
• The table of content includes the page number where each segment and sub-segments can be found for easy navigation of your readers.

4. Executive summary

Present your proposal with an incredible executive summary, one that truly sells your business and product you are offering—it clearly states why you're the correct organization for the job.

• Explain why you are sending this proposal and why you have the best answer for your prospective customer.
• Mention how your organization and service is taking care of the consuming issues to make it more engaging and relevant.
• Summarize the offer and the value proposition of your organization.
• Your customers ought to have a clear thought regarding your organization and product in the executive summary, regardless of whether they read the full proposal or not. 

The executive summary covers the entire body of your proposal. It incorporates 5Ws and 1H. It includes the problem, solution to that problem, deliverables, project milestones, budget and pricing, clients & references, social proof, and terms & conditions.

 

Let’s separate it to understand better:- 

1. Problem – Here you need to give the outline of the problem that is affecting your potential client. Show them that you comprehend and feel their concern and the massive need to eliminate it.
2. Solution – You have to tell them that you know about the difficulties in the undertaking and give them a plan of how you would move towards solving the problem. Ensure you alter the solution according to the customer's needs.
3. Deliverables – This segment characterizes the statement of work. Covey your exact timelines, manpower, cost requirements. This segment of your business proposal makes the data increasingly critical and time-bound.
4. Project Milestone – Here you will give the customer a smart thought of how the advancement of the venture will look like. Try to separate the task into a few stages and feature the key events and expectations required at each stage.
5. Budget and Pricing Create a table for your financial plan that clearly shows your whole product and administration costs. Try not to overestimate the spending that frightens your customer. Be more specific with your costing to negotiate late down the line.
6. Social Proof – Including tributes and remarks from a portion of your fulfilled customers and clients help in constructing believability. Disclose to them why they should trust you. Have 2-3 effective contextual case studies of your past projects; this will build confidence among the other party that you handle the venture well.
7. Terms & Conditions – This segment incorporates the insights concerning the payment plan, venture timelines, how the proposition can be revised, and the span of the agreement. Terms and conditions incorporate an outline of what is concurred among you and your customer. Make a point to be extremely clear about the terms and conditions with your legal team before sending it.
8. Final Touches- The final touch is to incorporate space for signature at the end of the document. 

A business proposal is your chance to exhibit your business' abilities and your one of a kind strategy to address a client’s pain point. Focus on the length and language while writing the proposal. Keep it simple and clear for your customer. Building up a solid proposition should not be done in haste because thought through proposals can lead to big business achievement.

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How to Create Facebook Ads Campaign in 2020 || Beginner to Expert || in Hindi || Complete

Introduction

1. You want to learn facebook marketing?
2. You want to grow your business through facebook ads campaign?

Learn Step by Step :

#1. Go to Ads Manager & Click on Create 

#2. Choose your objective

Objective is very important you choose carefully.

• Awareness: Generate interest in your content or your product.
• Consideration: Make the audience interested in searching for more details about your business.
• Conversion: Get the audience to purchase your product or service.

#3. Setup your Campaign budget

This is the step that you define the cost of your facebook advertising campaign. The cost can be defined either by the overall amount you spend or the cost of each result you get from the facebook ads.

The success and the cost of your ad depend on the ad auctions and how your ad performs towards your target audience and their interests.

#4. Select your audience

It’s time to select your audience. This is the step in which you narrow down Facebook’s two billion users and pick the ones that are more relevant to your content.

The core audiences allow you to find a new audience based on demographics, locations, interests, and even behaviors.

This is one of the most useful features given by Facebook, you’re able to focus on:

• Core audiences
• Custom audiences
• Lookalike audiences
• Specific city or place

#5. Decide where you want to run your ad

#6. Pick your Ads format

#6. Place your Ads Campaign

Simply click on confirm, this is the final step so, please  review your ad and confirm.

Facebook take sometimes for review , when facebook complete the review process and confirm the your ads then, your Ads Campaign automatically run.

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How to Setup Facebook Business Pages

Follow some steps which is given in this video.

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10 Reasons of Business Failure

Introduction

• You want grow your business fast?
• You wan to your business never fail?

Follow 10 tips and save your business from failure

# 1: Building Something That People Don't Need

Sometime entrepreneurs make a products /services that has no  demand in the market and due this their business is fail.

So, always  make a products / services according to requirement of people.

#2 : Hiring Poorly or Not The Right Team

If your team does not have good people then your business can't succeed.

So, hire always good manpower.

# 3: Lack of Focus

Sometimes we are focus on too much work, make too many product  and also go in too many market and due to this we don't focus on right work, right product and right market. 

So, always focus on right work, right product and right market. 

Complete focus on your core business.

# 4: Stuck in Legal Issues

Do not follow of legal issues 

• Compliances
• Certifications
• Trademark
• Papers
• Contract etc.

# 5: Failure to Execute Sales & Marketing

If you don't apply right scheme & strategy of sales and marketing in your business then, do not possible grow of business.

• Good marketing strategy.
• Good ad campaign.
• Right platform of advertising etc.

# 6: Bad Location

Never start your business at expensive location, it means where office rent is more, because it is effect on your profit & loss account.

# 7: Not Having Right Partners or Co-Founders

When you don't start your business with right partners then, your business can never be successful.

Your partners does not do the same thing that you do.

# 8: Cash Burn or not Been Able to Raise Money

Your money is spent quickly and you not received in starting.

Do not fund raising.

# 9: Not Learning From Your Failure

When you don't learning from your failure then, may be you repeat same mistake and due to this your business can never be successful. 

So, always learn from your mistake and correct them.

# 10: Lack of Planning

When you start your without planning then your business can never be grow.

• Marketing planning
• Hiring
• Legal
• Financial 
• Customer 
• Trainer etc.

"Do not focus on numbers. Focus on doing what you do best. It’s about building a community who want to visit your site every day because you create value and offer expertise."

"Don’t try to do everything by yourself, but try to connect with people and resources. Having that discipline and perseverance is really important."

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How to Building a High Performance Team || 7 Steps

Introduction

• Do you have to give more time to your business?
• Can your business run effectively even when you are not physically present?
• are you building a high performance team?

Why Indian Companies are not able to Develop High-Performance Team?

• Most of the businesses and Startups in India are failing due to the lack of a team of the talented and high performance team. 
• A talented team is what needed for an organization to succeed in the long run. 
• A business cannot be made scalable and profitable without a team of devoted and hardworking employees, which many companies are unable to build.

Step #1: Hire the Right People

Which people perfect for your company and he/she have also skill;s. which skill;s need of your company or work.

It's help to increase your team performance.

Step #2: Train Your Employees

“First, train the employees well enough so that anybody can pay them double salary than what are you paying them. Second, treat them well enough so that they don’t leave your organization.”

If you want to develop your own high performance team, then you need to develop a culture of personal interaction among employees a connection between the employees and the organization.

Step #3: Show Your Employees a Well Defined Career Path

When an employee observes that he is not going to grow in your organization, he starts thinking of leaving your company.

Hence, for building a high performance team, you need to tell them what will be their next level of designation/promotion to assure that they will be getting growth in your organization.

Build a career path for your employees’ talent progression.

Step #4: Transparency in Communication

Without transparent communication among team members, building a high performance team in your organization is almost impossible.  

The transparent environment in an organization increases confidence among employees, which instills a sense of security in them and builds a healthy working environment.

A boss should be approachable to employees so that they can share their ideas with him/her fearlessly.

Step #5: People Like to Win

Nobody likes to taste failure, everyone wants to win. If you help your employees to win, they will not leave you, but if you let them fail by making them perform tasks which they are not expert in, they will certainly quit you.

You need to ensure that your subordinates win by doing their competency mapping.

Step #6: Be a Source of Inspiration

Successful Business man says that as a team leader, you must go out of your way to ensure your team is always inspired and motivated towards achieving their goals.

This is because a high-performing team goes beyond pull and push. You must and should know how to create energy and enthusiasm in the team.

Step #7: You must be Trusted

If your team can’t trust you then they can’t be loyal to your or trust your judgements either. They would not bring pressing matters i.e. conflicts, objective issues, etc. to your table because they don’t trust you.

Lack of trust slows down everything because it is the basic pillar in relationships. Build a positive relationship by increasing your team’s trust in you. After which, go ahead to ensure this trust exists among themselves.

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How to start your own Company

Introduction

• You want to start your own dream company?
• You want to know how to achieve success in Business?

  

If you are interested in learning about how to start a successful online Business, I recommend watching our YouTube video and read our Blog everyday.

 6 Steps to start your own dream company

Step #1: Look for Major Problems

One of the most common mistakes in entrepreneurship is creating a solution before identifying the problem.

If you really want to success in your business, the first thing you need to do is find the major problem of people to solve. 

Step #2: Find a Great Solution

Good problem solvers are good thinkers.

They see problems as challenges and try to learn from them.

They focus on finding the right solution rather than wanting to prove they are right at all costs.

Step #3: Create an Awesome Product or Service

Building great products is a difficult skill. Many believe that because they use products and have an opinion about them, they can also design and build them. But great product people are scarce. To make matters worse, there is no formal training to become one. The best product people have learned through trial and error, have years of experience, are passionate about design, obsessed with the user experience and always on top of the latest tools and technologies.

Just think about problems, and then imagine what would solve that specific pain point.

Step #4: Dominate the market

Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings, exemplified by controlling a large proportion of the power in a particular market.

Step #5: Focus on a Specific Group

Focus on one category people or sector.

#Students

#Employee

#College

#Social Media Users etc.

Step #6: Find the Right Investors

One of the most foundational steps is checking that you are searching for the right level of investors for your stage or round. Everyone wants that VC money. Yet, before you get there, you’ll probably need to be holding angel investor and friends and family funding rounds.

It’s important, for instance, to know that the right kind of funding can have a huge impact on the direction of your company.

    

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